The Programs

UNDERSTANDING INTERNET SOCIAL MEDIA LANDSCAPE FOR HOSPITALITY INDUSTRY IN INDONESIA
– The new trend in social media
– Understanding Indonesian social media landscape
– Understanding the most popular social  media channel in Indonesia
– Understanding the character of each social media channel
– The emergence of review site for destinations, hotels etc


SOCIAL MEDIA CONTENT & MEASUREMENT
– Set up social media objective & understanding audience
– Choose social media channel
– Content & Community Management
– Measuring Key Performance Indicator (KPI)
– Tools for measurement (free & paid tools)
– Social media for customer care


ONLINE SALES CHANNEL FOR HOSPITALITY INDUSTRY
– The importance of ZMOT in Hospitality Industry
– The importance of endorsers in purchase decisions
– The importance of search engine in sales conversion
– Sales channeling for hospitality industry:
OTA, Official website, Aggregator sites, Reviewers Site, Affiliate Marketing


ONLINE CRISIS MANAGEMENT
– Role Playing Games on Online Crisis
– Understand the online crisis
– How to prevent the crisis
– Influencer , Evangelist &  Detractor mapping
– How to  handle when crisis happen